By late April 2009, Vietnam’s tourism will be advertised on global BBC and public means of transport in the United Kingdom, said a senior official from the Ministry of Culture, Sports and Tourism on March 26.
The ministry’s Chief of the International Cooperation Agency, Nguyen Van Tinh, said that the government approved VND 25 billion (US $1.47 million) for tourism promotion in 2009. The funding for advertising on the BBC is US $204,000, with 320 times of 30 seconds each.
The advertising clip will be broadcasted within eight weeks in Asia-Pacific, six weeks in Europe, and six weeks in the US.
Tinh said that Vietnam’s tourism will also be broadcast on taxis in the UK, through the image of a Vietnamese girl who wears ao dai sitting on Ha Long Bay.